Headquartered in Piscataway, New Jersey, AFC (American Foodservice Concepts) was established for the sole purpose of exporting, marketing, and providing our customers with the best in American Style Bakery Ingredients, and Foodservice Products, as well as unique and original concepts within the Foodservice Industry.

Established as part of IAS Retail Group, our customers are afforded the luxury of the “Best of Both Worlds” in Retail and Foodservice product consolidation, and Authentic American Style Bakery Ingredients.

Our original focus was primarily aimed at the Eastern European sector, and has now expanded to Central Europe, the Middle East and several countries on the African continent, offering the finest of product selections and expertise within our field. The combined resources, and knowledge of AFC (American Foodservice Concepts) and IAS, offers our customers the benefit of more than 60 years of experience in the field of export and international marketing, offering premium brands of major US manufacturers found in the Bakery and Foodservice industry.

AFC (American Foodservice Concepts) has expanded our “Product Menu” to include the development of The MAGIC CHEF brand. Magic Chef is a name synonymous with quality, cost effectiveness, and products that offer solutions to your baking problems.

We take this opportunity to thank all our existing customers for their loyalty and friendship, and for choosing American Foodservice Concepts as their foremost source of supply.