- Easy to use
- Preferred flavor – Best rated in overall flavor competitive products
- Fewer stales – Versatile: muffins, loaf or ring cakes
- Tolerant to addition of high levels of fruit filling in cakes and muffins
- Cakes & muffins retain moisture and flavor longer
- Excellent flavor
- Long shelf life
- Thick batter suspends fruits, nuts and other ingredients evenly
- Batter can be frozen and baked on the spot
- No special equipment required, fast mixing
- Preferred appearance
- Preferred moistness
- Tender texture
- More efficient production
- Superior moist texture over competitive prodducts
- Muffins, loaf cake frozen production (thaw and serve)
- Fruits, nuts or chocolate chips in every bite
- Over 50 years of proven performances gives consistent high quality muffins & cakes